A new name and a new lease of life for a digital display firm has been launched by Kendal-based Creative Lakes.
The marketing and branding specialists took on the challenge to create a new company name, Vaadhoo, along with a logo, website, marketing collateral and a launch email campaign.
Creative Lakes also generated initial sales appointments for the digital display provider.
Cumbria-based Vaadhoo is a digital signage consultancy, providing advice, hardware, software, installation and support to a wide range of businesses, including high street retailers, event management companies and hotels.
The new name from Creative Lakes was inspired by the island of Vaadhoo in the Maldives which famous for its bioluminescent displays. “In the same way our screens offer you bright and vivid displays to engage your customers,” according to company director and founder Mark Carr.
Neil Corrigan, Managing Director at Creative Lakes, said: “This project was a superb opportunity to showcase our branding and marketing skills. We have worked closely with Vaadhoo to really understand their market and their objectives.”
Mr Carr said: “We are delighted to recommend Creative Lakes. They took our disparate identity and marketing materials and in a short time turned it in to a unified brand with a new website and a marketing strategy we can build on. At all times they involved us and they have produced results that not only we are proud of but our clients and suppliers have felt obliged to comment on as being particularly strong in our sector.”
The new Vaadhoo website (www.vaadhoo.co.uk) was launched recently. “Since it went live we have received many positive comments from clients who have visited the site and have recently landed a high profile international client who initially screened us on the basis of our website and who felt our brand fitted theirs,” said Mr Carr.
Vaadhoo is currently developing its marketing activity plan for 2016. Mr Carr said: “Creative Lakes has really helped us to punch above our weight in a fast-paced and competitive marketplace. We look forward to working with them as we grow our business.”
Mr Corrigan added: “As a business, one of our key strengths is building new brands that really work for clients. We enjoy the collaborative process of working closely with businesses, to really understand their needs. We are a company that can help with tactical marketing elements, but also work at a strategic level with clients.”
Creative Lakes is a specialist marketing and branding agency in the North West based in Kendal, Cumbria. The company focuses on brand development; creating names and brands for small to medium sized organisations. Services also include creative marketing, web design, development of marketing collateral and digital marketing services
Further information: Neil Corrigan, 07765 257 627