The X movie that everyone wants to watch

A film that highlights the best scenery in and around Ambleside and Waterhead is reaching a global audience.

The short film was made to promote the world’s toughest extreme triathlon, The X, which is being staged at Waterhead this summer.

cyclists in TriX

It features some of the event’s main sponsors including Heart of the Lakes cottages, Lakeland UK, Hawkshead Relish, and YHA Ambleside which will be headquarters for the event.

And it shows some of the routes that will be followed by around 250 competitors from all over the world as they swim in Windermere, cycle over all the Lakeland passes, and then run a tough marathon to the top of Scafell Pike and back.

The film was made by Ambleside-based Steve Ashworth of Movie-It, the adventure specialists who also produced the recent promotional video Love Ambleside.

Within a week it had been viewed almost 5000 times, with feedback coming from around the world.

Event director Mark Blackburn said: “We are really proud to be staging this race here this summer in the heart of the Lakes and using our amazing local terrain. The film captures everything that’s best about adventure in the Lakes.”

The organisers are planning a weekend of entertainment for spectators and supporters, including events in and around the water at the head of Windermere, and live music.

The X is also being supported by a number of other local and national businesses including Swim the Lakes, Blue Seventy wetsuits, Pete Bland Sports, Mountain Fuel nutrition, Romneys Kendal mint cake, and Willow Water.

Prizes of £1000 for both the first man and first woman have been pledged by Lakeland UK and Heart of the Lakes. And a percentage of every entry fee is going to support the YHA bursary fund Breaks for Kids which provides adventure holidays for disadvantaged children.

Watch the video here:


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