Kendal-based marketing and branding specialists Creative Lakes have launched a campaign to support a charity “upcycle” auction.
They have provided advice, support and leaflet designs for the Oaklea Trust who are staging the major fundraising event later this year.
Upcycling is to reuse discarded objects or material in such a way as to create a product of higher quality or value than the original, and the auction lots are already being promised from craftspeople across the North of England.
The auction is to raise money for the Wishlist Fund, providing grants to disadvantaged or disabled young people across the North of England. It will be held at The Pavilion at The Villa, Levens on November 18.
“It’s a very good cause, and also taps into a growing fascination for upcycling which is a great way to reuse materials and reduce our footprint,” said Creative Lakes owner and managing director Neil Corrigan.
“We are very pleased to help Oaklea, who in turn are asking those who work with old materials if they would like to raise their profile and showcase their work for a worthy cause.”
Neil himself has been making contact with local upcyclers, and has already introduced Oaklea to several including a craftsman who makes firepits from old washing machines and will be donating one for the auction. Others are donating pieces of furniture and jewellery.
The Oaklea Trust is unusual in that they work with older people at home and in the community as well as young people, some with learning or physical disabilities, in their aim to support stronger communities.
To donate items or to book tickets for the auction, call 01539 735025 or register online at oakleatrust.co.uk/auction