Holiday firm Heart of the Lakes is new festival sponsor

 Top holiday cottage company Heart of the Lakes has joined forces with Ambleside Together as headline sponsor for next year’s Festival of the Fells.

The company, based in Ambleside, will help the local organisers fund the event which was a big hit when it was staged for the first time this autumn.

The Festival will be held over four days from September 21-24 and will feature an even bigger programme of walks, talks, music, film and other outdoor and indoor events.

Launched by the volunteer organisation which coined the popular Love Ambleside logo, the first Festival was hailed a big success by locals, visitors and participating companies. An independent report states that the event brought in an extra £200,000 to the local economy.

Heart of the Lakes, which has more than 150 properties in and around Ambleside on its list of over 300 holiday cottages in the national park, will feature prominently in the build up to the Festival.

Director Sue Jackson, who owns the company with husband Peter and son Chris, said:   “We are delighted to support this fantastic festival which highlights all that’s good about Ambleside and the fells around the town.”


Sue and Peter Jackson

Ambleside Together chairman Andrew Hewitt said: “We are thrilled that a company with its roots in Ambleside is coming on board to help us make next year’s festival even bigger and better. Heart of the Lakes has been here for more than 40 years, and they have accommodated millions of visitors to Ambleside. They love Ambleside as we do.”


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