Every business in Ambleside is to be invited to take part in this year’s Festival of the Fells.
The festival, due to be staged in the autumn, was a huge success when it was staged for the first time last September.
An independent survey showed that around £250,000 extra income was generated for the town over the four days.
This year’s event is supported by a new headline sponsor, Heart of the Lakes, the leading holiday cottage company which has been based in the town for more than 40 years, and has more than 150 properties in and around Ambleside on its list of 300 holiday homes.
Now the organisers, Ambleside Together, are to contact every business, large and small, and offer them the chance to be involved.
Last time festival events were staged at major venues such as Zeffirellis cinema and the Parish Centre, as well as small cafes including the Copper Pot and Mr H’s Tearoom.
Secretary Mr Paul McDougall said: “Shops or cafes might want to host a talk by a writer, climber or walker, to which members of the public could come along free of charge.
“Others might have a venue – perhaps a room above your cafe or restaurant – where they could charge an entry fee, perhaps for a short film, a recital, a music concert or an exhibition.
“It’s a chance to be part of this great celebration of all that’s great about life in and around Ambleside, and everyone can benefit. All participating businesses and organisations last year reported great enthusiasm for the events they staged, and which were loved by visitors.”
The Festival of the Fells will be staged from September 21 – 24, and will include a series of guided walks for all abilities, guided swims talks, films and live music.
Mr McDougall said that every business in town would be contacted, either personally or by email. “If you’d like to know more, or if you have an idea you’d like to discuss , please contact email@example.com”, he said.