The Dragons’ Den generation sees business ideas sold or shredded on reality television.
But in the real world, a Cumbrian organisation is helping businesses with ideas to bring new services and products to market. And their help is free.
Cumbria Innovations Platform is running a workshop next week (April 11) designed specially for small and medium sized enterprises, but from the customer’s perspective.
Says organiser Sarah Allison: “This is not about showing you how to develop something that you think will sell, but is instead a process used to get your customers to tell you what it is that they want to buy.”
The event, at Energus in Workington, is designed for directors and managers from established SME’s seeking to bring new services or products to market as well as entrepreneurs seeking to start and grow a spinout or start-up company.
Experts will run sessions to take delegates through the processes needed before successful product or service development can get under way. They will explain how to set objectives, with an emphasis on the freedom and inspiration that a company needs to innovate.
And they will look at pricing strategies and how businesses can be competitive.
The workshop will be run by Alister Minty has more than 20 years’ experience in Business Development and International Sales, including 3 years in USA and 6 years in Japan. He’s joined by Frank Allison from FIS360 Ltd which has a focus and track record of working with and supporting entrepreneurs at all stages of the commercialisation process, and Gordon Short from Entrepreneur Business School Ltd, is a privately held company which delivers Guided Entrepreneurship training for innovation driven businesses.
Refreshments and lunch will be provided and there is free parking at Energus on the Lilyhall Industrial Estate.
Cumbria Innovations Platform is open to small and medium sized enterprises based in Cumbria, to facilitate business innovation and commercial success.