Marketing for an eco-future

Businesses that are paying more than lip service to environmental issues should be shouting about their efforts.

That’s the advice to firms in Cumbria from the team that’s leading the way in advice and help for a sustainable business future.

Now the ERDF-funded Eco-Innovation programme in Cumbria is to stage a free workshop to show just how eco-values can be communicated to customers, and the wider business community.

“Environmentally aware consumers are increasingly influenced by the effects that their purchase decisions have on the environment,” says Eco-Innovation Cumbria project manager Glyn Griffiths.

“This, in turn, is driving businesses to consider their own products, services and behaviour from an environmental as well as a sustainability perspective.

“Effective marketing is core to the future success of any company’s eco-strategy. Our workshop will show you how to apply the marketing principles to the challenges of developing successful marketing campaigns for sustainable products and businesses.”

To be staged at the North Lakes Hotel on Thursday March 26, the interactive session will provide delegates with new networks as well as new understanding of the challenges and modern marketing best practice in a sustainable economy.

The workshop is being delivered by Gillian Brown and Alister Minty from Entrepreneur Business School (EBS). EBS is a network of successful business leaders, each of whom has started and grown one or more new technology businesses, raised equity investment or venture capital and led their company through a significant corporate event.

They are all still active in their own companies, across diverse industries and global markets and use their experience, knowledge and expertise to bring competitive advantage to projects and companies.

For further details and how to sign up, see





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s